TikTok on Youth Safety

Case study on TikTok's Family Pairing Feature
Project Info
ROLE
INFO
TIME
TOOLS
UX Designer
Case Study
Spring 2024
Figma
Project Prompt

Exploring the relationship between policy changes at major platforms and user experience: how the Digital Services Act results in deep changes in platform user experience (UX)

"Why is TikTok allowing children to be exploited into performing commercialized sex act?"
U.S. Senator Dick Durbin
01/31/24

Background

The Senate Judiciary Committee gave a group of prominent social media CEOs a bipartisan thrashing on Wednesday, pressing them on alleged shortcomings related to the safety of young people on their platforms.

According to a survey of 1,453 U.S. teens ages 13 to 17 conducted Sept.26, 2023, nearly 1 in 5 teens say they are on TikTok almost constantly. Over 63% teens se TikTok and over 50% teens use TikTok more than once a day.

"We don't want to let him use TikTok so early and be misled by some videos."

Said Alex. The 22 years old mom of a 3-month-old told me this when I showed her baby clips on TikTok. Alex knew her baby would stop crying immediately when watching TikTok, but she wants to keep her child away from the app until he is older than 15 years old.

"I personally don't want him to use TikTok this early, He is too young and some videos on there could be misleading for him."

Does this mean TikTok is bad for younger users?

To fully experience what using TikTok is like for teens, I created an account as a 12 years old, and another account as a 15 years old.

Different age groups' experiences TikTok offers

TikTok is listed as a 12+ age restricted app in the app store, and it provides different experiences for different age groups.

Under 13

Users can view family friendly FYP (For You Page) content and like videos.

Users cannot post public videos, search content, or interact with other users.

13 to 18

Users can view family friendly FYP content, search, and interact with other users and videos if allowed by guardians in family pairing mode.

Users cannot access TikTok shops or livestreams.

If teens intentionally search up user accounts that post adult-facing contents, TikTok would still show these contents to under 18 users.

18 and over

Users have access to all TikTok features.

Users can become guardians of under 18 users through Family Pairing.

Is there no way for us to filter inappropriate videos out of a teen's TikTok video feed?

There is a way, and TikTok already has it.

Family Sharing feature from TikTok

In Family Pairing,

Guardians can

  • Link and manage multiple teens' accounts
  • Set their teen's app screen time
  • Set filtered video keywords
  • Toggle Search, STEM feed, and Restricted Mode for teen's account
  • and more...

Teens can

  • Link their accounts to a guardian's
  • Check filter video keywords set by guardian
  • Edit Privacy and safety settings (if not limited by guardian)
  • and more...

Filter Video Keywords feature could be the key solution to keep age-inappropriate videos off teen users' TikTok video feeds.

How does Filter Video Keywords work in Family Pairing now?

1

Guardian could click into the teen's account they wish to manage, and select Content preferences.

2

Guardian selects Filter video keywords to access currently filtered keywords.

3

Guardian clicks on "Add keyword" to add filter video keywords to the list.

4

The guardian could enter keywords they wish to be filtered from For You / Following video feeds on the teen's account.

5

The added keywords would now filter out all the videos containing such words from the teen's feeds.

6

Guardian could proceed to add multiple keywords they wish to be filtered out and toggle if they want teen to see the keywords.

What do we like

  • Guardian could easily add / delete keywords they wish to be filtered from teen's video feeds.
  • Guardian has the flexibility to filter each keywords from For You, or Following, or both.

What could be improved

  • Guardian can only add one keyword at a time, making the process cumbersome, guardian might also forget many keywords that they wish to be filtered.
  • Teens are passively receiving limitations and cannot dispute with guardians for "bans" they disagree with.

How might we make Filter Video Keywords process more efficient and effective for guardians?

Bulk keyword entry

Allow guardians to enter multiple keywords at once, separating each by commas or semicolons.

Keyword suggestions

Provide suggestions for keywords based on common concerns or trending topics related to youth safety.

Keyword bundles

Group keywords into bundles according to their categories such as "Violence", "Explicit Content", guardians could 1-click select the entire bundle.

How might we allow teens to dispute for limitations they find "unfair"?

Communication

In person chat between teens and their guardians could help address concerns and resolve misunderstandings.

Appeal Process

Teens could submit their dispute along with explanation for why they belive the ban should be lifted.

Secondary guardian

Teens could appeal through an interface that would pass to their primary and secondary guardians, the guardians would then vote on if they would lift the ban.

Feature 1: Keyword bundles

Guardians can choose from pre-defined categories such as "Explicit Language and Profanity" or "Adult Content," making it simple to apply broad filters based on their concerns. These bundles are customizable, allowing guardians to edit each bundle and add or delete keywords to tailor the filtering to their family's preferences and values.

Feature 2: Appeal Process

Teen

Guardian

Teen submits appeals

Teens can choose from different types of appeals such as "I want to see xx content," "I want more screen time," "I want to message others," and more. For example, if a teen is restricted from viewing "Astrology" content, they can select "I want to see xx content" and specify "Astrology" as the content they wish to access. After providing necessary details, teens can submit their appeal to their linked guardian for review.

Guardian reviews appeals

Guardians will have access to a list of appeals submitted by their linked teen's account, categorized based on appeal types and details. Guardians can review each appeal individually, considering factors such as the teen's reasoning, appropriateness, and family guidelines. Based on their assessment, guardians can choose to grant the appeal and adjust restrictions accordingly or dismiss the appeal while providing feedback or explanations to the teen.

Conclusion

Possible future steps

  • Conduct user testing and gather feedback from both parents/guardians and teens to understand their perspectives, pain points, and suggestions for improvement. Use this feedback to iterate and enhance the usability and effectiveness of the features.
  • Ensure that the Family Pairing feature is accessible to users with diverse needs, including those with disabilities or language preferences, by incorporating accessibility features and localization options.

What did I learn

  • The nuances and challenges associated with implementing digital safety and well-being features responsibly and effectively.
  • The value of empowering users (both guardians and teens) to have control, voice their concerns, and actively participate in managing their digital experiences.

Wants to see more?

Lets go!