Measure Square

Leading product and UX for MeasureSquare CRM, a B2B SaaS platform built for flooring contractors.

Role

Associate Product Manager, the sole PM & UX designer on MeasureSquare CRM

Products

CRM (web + mobile), Field App, Room Scanner

Team

US product team + China-based engineering

Tools

Figma, Amplitude, Zoho, React, Supabase

One CRM for the whole job

I made the launch video

Leads, bids, scheduling, installs and job costing in one place, for flooring contractors across North America, Europe and Australia.

Most-viewed on the company channel

What I shipped

Products I shaped

MeasureSquare CRM Mobile · iOS

Zero to App Store

4.7×weekly active users in 12 months

Took it from concept to TestFlight beta to App Store launch, as both PM and designer.
Brought quotes, approvals, projects and schedules into the field, synced live with the web CRM.
Now reaches ~40% of the web platform’s monthly users.

View on the App Store

MeasureSquare CRM · Web

Roadmap driven by customers

+46%subscription revenue, year over year

Lead product and UX for the core platform; the top subscription tier grew 54%.
Run quarterly sessions with top accounts plus support escalations, and turn them into a ranked roadmap tied to company goals.
Write the specs our overseas engineering team builds from.

About the product

Before: find it by name

After: tap it on the plan

Field App · Beta

Watched, then redesigned

Ran moderated beta sessions with customers.
Watched a customer struggle to find rooms by name, so I redesigned work order creation: crews now tap rooms directly on their takeoff diagram.
Ran its MVP scope and sprint planning with the engineering team.

Room Scanner · iOS

Redesigned it solo

4.7 App Store rating · 98 ratings

Sole UI/UX designer on the redesign of the LiDAR room-scanning app.
Scan a room, check it in 3D, export it straight into estimating tools.

See it on the App Store

One brand, from app icon to show floor

Redesigned our product logo family so four products read as one ecosystem, and designed the CRM mark from scratch. It’s now used across all our marketing.

Designed nearly all of our TISE 2026 materials: hallway banners, 4-sided column wrap, lit kiosks, booth banners, flyers and the show’s mobile-app ad.

Many visitors told our team they found us through the ads. I also worked the booth and sold CRM subscriptions on the spot.

Product logo system

CRMNew mark

FlooringRedesign

MobileRedesign

StoneRedesign

Banner showing the four product icons with the line: Your flooring ecosystem, from lead to closeout

Show artwork · TISE 2026

Four column wrap panels: all-in-one CRM, one tool every trade, mobile on-site measures, MeasureSquare 8 — Column wrap · 4 sides

CRM flyer covering ITB intake, AI project assistant and mobile apps — CRM flyer

Hanging banner: AI for Flooring Pros — Hanging banner

On the show floor

MeasureSquare 'AI for Flooring Pros' hanging banner over a convention hallway — Hallway banner

Column wrap advertising MeasureSquare 8 and the all-in-one flooring CRM — Column wrap

Lit three-sided kiosk advertising MeasureSquare Mobile and the product suite — Lit kiosk

Pull-up banner at the MeasureSquare booth promoting on-site measuring — Booth banner

Jamie giving a product demo to a group of visitors at the booth — Demoing at the booth

How I get it done

Customer feedback loop

Quarterly sessions with top accounts plus support escalations, ranked into the roadmap instead of first-come, first-served.

Sprint & prioritization platform

I built the platform product and engineering run on every day: customer meeting logs, a backlog scored on account value, severity and strategic fit, and sprint boards.

Cross-region coordination

Customers across North America, Europe and Australia, product in the US, engineering half a day ahead in China. I keep everyone in one loop with clear specs and weekly cross-timezone syncs.

AI prototypes in production

Prototyped AI-assisted tools with two-way CRM sync, now running live jobs at two enterprise customers.